Wilmington, DE, January 25, 2010. drirelease fabric will be featured in an adidas® base-layer long sleeve rollneck designed for athletes and officials participating in the 2010 Winter Olympic Games.
The long sleeve rollneck features patented drirelease E.C.O. (Environmentally Correct Origins) Wool technology, which uses 77% recycled PES. The garment, which is not a competition apparel piece, is designed to keep athletes warm and comfortable pre- and post-races. "Keeping these world-class athletes warm, dry, and comfortable is of utmost importance," said Dustin Cohn, Chief Marketing Officer for drirelease. "drirelease fabric ensures the quick drying and comfort necessary for them to be ready to compete. Additionally, the use of recycled materials makes drirelease E.C.O. Wool a perfect fit for a range of brands’ sustainability programs," concluded Cohn.
Chris Moore, General Manager of Optimer Labs, commented, "We take great pride in our products, and are thrilled to provide these athletes with technology that combines performance with environmental consciousness." "adidas’ use of our fabric for this garment is one of the highest forms of flattery that we could receive, and we are confident that it will help athletes achieve their goals," added Moore.
drirelease is a registered trademark of Optimer Brands.
For additional marketing information on drirelease, please contact Ana Torres, Director of Marketing at Optimer Brands at atorres@optimerbrands.com.
About Optimer Brands
Optimer Brands, formerly known as Optimer Performance Fibers, a Sterling Capital Partners company, is based in Wilmington, DE.
Founded in 2001, Optimer Brands conducts textile research, development and marketing and has a scientific staff credited with over 100 patents and developments.
drirelease is a registered trademark of Optimer Brands. It is a patented, intimate blend of synthetic and natural fibers that combine wicking and quick drying attributes into a single yarn. Instead of spreading the moisture across a fabric’s surface, drirelease® actually pushes it to the outside of a garment, releasing water and perspiration faster than any other performance fabric on the market. drirelease® includes the added benefit of FreshGuard®, an odor neutralizer embedded in all drirelease® fabrics that virtually eliminates odor without using harmful chemicals. All drirelease® attributes are inherent to our yarn, meaning they will not wear or wash out.