Wilmington, DE, June 28, 2011. drirelease®, a premier technology used by athletic apparel manufacturers worldwide to develop garments with superior wicking, fast-drying, and odor control attributes, and ISIS, a leading brand of women’s outdoor clothing, have launched a new video featuring the three winners of the ISIS “How Hot Are You?” contest.
In late 2010, ISIS partnered with drirelease to launch the “How Hot Are You?” contest through their website. Women were asked to tell ISIS their stories, explaining how they use the outdoors to restore, recreate, and challenge themselves. “We received great responses and submissions from our customers—everything from poems to online photo albums and essays,” said Sarah Neith, Web Marketing Manager for ISIS. “Selecting three winners was not easy, but we really felt that Emily, Julie, and Sandy really represented the full spectrum of women that truly capture the essence of the ISIS brand,” concluded Neith.
“We were thrilled to partner with ISIS for this project and are really excited to share the end result with fans of ISIS and drirelease,” stated Ana Torres, Director of Marketing for Optimer Brands, the parent company of drirelease. “As we reviewed the footage sent in by each winner, we realized how important it is for them to have clothing that gives them the superior wicking and fast drying of drirelease and the design features and styling of ISIS. Their activities spanned everything, from zip lining in South America to growing their own food supply, making comfort and versatility a must-have for their clothing,” concluded Torres.
Contest winners received free clothing from ISIS, including items such as the Keyhole Polo, which features drirelease® TENCEL®, a blend of drirelease that combines the superior comfort properties of drirelease with the luxurious look and feel of TENCEL. The winners were asked to record footage of themselves that showcased some of their favorite activities, as well as tell viewers a little bit about themselves. The final video is currently being showcased on the drirelease YouTube channel and the brand’s website and will also be available on the ISIS website as well their Facebook page.
To see the “How Hot Are You?” video and learn more about drirelease, visit www.drirelease.com.
To learn more about ISIS, visit www.isisforwomen.com.
About Optimer
Optimer Brands, formerly known as Optimer Inc., a Sterling Capital Partners company, is based in Chicago, IL, with operations in Wilmington, DE.
Founded in 1993, Optimer Brands conducts textile research, development and marketing and has a scientific staff credited with over 100 patents and developments.
drirelease® is a registered trademark of Optimer Brands. It is a patented, intimate blend of synthetic and natural fibers that combine wicking and quick drying attributes into a single yarn. Instead of spreading the moisture across a fabric’s surface, drirelease actually pushes it to the outside of a garment, releasing water and perspiration faster than any other performance fabric on the market. drirelease includes the added benefit of FreshGuard®, an odor neutralizer embedded in all drirelease fabrics that virtually eliminates odor without using harmful chemicals. All drirelease attributes are inherent to our yarns, meaning they will not wear or wash out. For more information, visit www.drirelease.com.
FreshGuard® is a registered trademark of Optimer Brands. It is an odor neutralizer embedded in all drirelease fabrics. It eliminates odors in garments by blocking odor-causing sebaceous body oils from attaching to the fabric – also stopping the attraction of odor-causing bacteria. Not an anti-microbial or anti-bacterial, which attack bacteria that possess positive functions, FreshGuard is environmentally friendly. For more information, visit www.drirelease.com.
Media Contact:
Christine Przybylinski
Brand Manager
1.312.878.3882